2 December 2008 10:53 AM, PST | From Studio Briefing | See recent Studio Briefing news
The Oscar De La Hoya-Manny Pacquiao welterweight championship bout will cost $54.95 on pay-per-view but HBO indicated Monday that many viewers will be able to watch it for far less than that if they take advantage of rebates being offered by advertisers. Heineken's Cerveza Tecate and Coca-Cola's Full Throttle energy drink, both popular among Hispanics, are offering $20 rebates for purchases of their products. Mark Taffet, HBO senior vp, sports operations and Ppv, said Monday, "In 18 PPV fights, Oscar has brought in $625 million on 12.8 million buys. ... This could be up there with the Mayweather fight" which grossed $134 million.
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